A new year ushers in good wishes, new goals, and lists of New Brand & Logo design trends to follow. But wait, we’ve barely implemented last years design trends?

This firey topic has the Angry Designers rant about the ridiculous nature of Annual Logo & Brand design trends

• how trends actually damage your brand
• provide advice to consider for your own brand,
• where and how-to-use design trends
• review in detail the confusion between trends and design

If you have ever felt stressed over contemplating if you should try to implement annual design trends into your brand, this podcast will leave you relieved that the consideration alone is ridiculous. Stick to your guns.

2021 Brand & design trends.

 00:00:00
Massimo
  But that doesn't mean that it's trendy. We weren't ahead of our time. No. Or maybe we’re Really progressive and we just didn't realize that all this time, what that means, Shawn. what's that our rates have just tripled. You're listening to the angry designer. So happy new year friends. Hey happy new year happy 20, 

 00:00:26
Massimo
20, 21. While let's hope this year is, just mildly better than, wow. 

 00:00:31
Shawn
Wow. That was hideous, 

 00:00:34
Massimo
Man. That was a tough year. I'm not going to lie. It was a tough year, but it was a good year. With every new year, you always see these awesome, inspiring articles. These articles about the new design trends for the year, new brand design trends. Here's my favorite one. I saw one that said brand design trends for 2021 that graphic designers need to know. Right. There's, there's so much wrong with that, but I don't even, or plan creative logo, design, Brent trends for 2020 creative logo design trends, right. Or my favorite seven creative branding trends for 2021. Like I don't even know where to start with this and how ridiculous. That's like an oxymoron, right? Jumbo shrimp. 

 00:01:27
Shawn
Trend brand or trend and a logo. Like it's just, it's ridiculous. 

 00:01:33
Massimo
The thing is, it's just like, they're everywhere. These are articles. They're everywhere. They're all over the web. Like everything in my feed. Sadly by companies that I getting their material from. When you see shit like this, come through, it's just, you realize, well, what? And I mean, no disrespect to anybody. I could care less if I disrespect anybody. The reality is, this just proves that a lot of this crop is being written by amateur early junior designers, because anybody with a half brain knows that, logo and brand and the word trend just, they just can't be in the same set. Like absolutely. It's ridiculous. A logo should not be trendy. No nothing about it. That shouldn't be true. What else for that matter a logo, shouldn't be cool. You shouldn't be like, Hey, did you see that rad new logo? I forgot the company. 

 00:02:23
Massimo
Cause every year it keeps changing on me to follow the trends. They're so trendy, but I can't remember what the hell their name is. Like a logo was gonna, a logo a brand. Okay. First off for the sake of this conversation, we're going to be saying brand because the brand is all encompassing, but the trends that we're going to be talking about are ridiculous. Whether it's definitely for a brand, for a logo, for a website, like it's just, it's ridiculous. These are the articles that you see and you feel like you almost second guess yourself, like shit, like, am I falling behind? Is my brand falling behind the times? And that's ridiculous. 

 00:03:00
Shawn
Like eat Noah. No. 

 00:03:02
Speaker 2
That's do what I mean? Like that's absolutely insane. Your your brand should transcend these trends. 

 00:03:09
Massimo
Anything that's trying to be like, again, like your design, honestly, design should solve a problem. Not try to be hip and trendy because what you're doing is you're actually adding problems for a company's brand. Yes. That's the disappointing part is because they're looking to you, the designer, the marketer, the brand expert for guidance. Yeah. You see this crap and for the few that absolutely have, obviously I've got no understanding of the whole concept. They push that forward to their clients. Yeah. I couldn't imagine going to clients and saying, what? I think your brand needs an update this year. This year's trend is psychedelic backwards. 

 00:03:49
Shawn
Let's put that in the back of your logo. Fuck. 

 00:03:56
Massimo
That makes me angry honestly. It's just proof that, you know, like. 

 00:04:00
Speaker 2
There's crap out there. Like honestly, people. 

 00:04:03
Massimo
Are writing crap for the sake of just putting content out there. Because I do think that this is the most ridiculous thing. Yeah. It's like saying, Hey smoke, because it will make you healthier. It is literally that it's not any Arctic to me. It is literally that's it again, this isn't a trend based business. We're dealing with companies that are dropping millions of dollars in their product and staff, they're, they get billions of dollars in revenue, they're everywhere. They're there. Their marketing teams are bigger than most ad agencies. Right. They can't just jump on a trend, ? Cause that's not what this business is about and shame on the people who actually proposed that they do. Yes. It's just, it's ridiculous, dude. Like I can't imagine. 

 00:04:47
Speaker 2
Any client, that would say yes. 

 00:04:50
Shawn
Yeah. What? I'm really cool with this. Let's just roll with what you guys are. Right. Or what's even worse. 

 00:04:56
Massimo
The few clients that say, what, I don't know about this, but I trust you. 

 00:05:01
Speaker 2
The experts that's right. That's the concern. That's scary. ? Right. 

 00:05:05
Massimo
It is. Again, if somebody is silly enough to actually jump on this end, a, a designer I can, it's just, it's killing. Like do you really want to chance your brand to just a passing trend? No, like it's stupid. God what you should do to your logo to make it trendier, Sean. Yeah. What's that, what's that thing. Oh you do nothing to it to make it trendy. Okay. Nothing don't even go near that. That's right. 

 00:05:30
Shawn
Yeah. Your low back, what logo trends should you avoid? All of them. Oh. 

 00:05:38
Massimo
I honestly, I see graphical images. I see abstract. I mean, I had a blast looking through some of these, over the past week and it's just like, are you serious? You're proposing that. I'm going to make stained glass. 

 00:05:52
Shawn
Logo. There's a great. 

 00:05:55
Massimo
Trend. ? Right Let me make my really complicated and try to tell a whole story in this little iconic stained glass image. Like dudes, come on. Oh shame on you. Shame on you. Honestly. Yeah. That's that's really bad. Like when you create a logo, when you create your brand, when you create your icon that represents your company for years to come, right. There's some basic things that we'll, we always follow and I'm going to recommend always, right? Like obviously keep it minimal. Yes. Right? Like don't get, there's no reason to like add an ad to these logos. Right. Keep it minimal because then it's going to work across so many more platforms. ? Right Keep it simple. Yep. They sound the same, but they're not, no animal is just keep just the bare minimum of items in your logo. Simple is the opposite of complex. 

 00:06:47
Massimo
Don't add shit for the sake of adding it. Don't try to tell too much of a story to make people think don't make people think seriously. So it should be minimal. It should be simple. If you can make it iconic. That's amazing. If people see it, recognize it and remember it, that's amazing relevant to your audience. Yeah. Right. Your logo should definitely be relevant. So don't make your mascot a chicken. If your audience are vegans, okay. Just might not work over so well. Most of all, and here's the key, make it timeless, which goes against making something trendy. 

 00:07:26
Speaker 2
That's right. Right. Exactly. Look. 

 00:07:28
Massimo
At some of the best logos, the most iconic logos of our time. Look we're talking FedEx. Yeah. 

 00:07:33
Speaker 2
Right. And that's a tough thing to find. It's hard to Google changes, its logo a lot. 

 00:07:38
Massimo
Google does. I think this is going to make for a great podcast in the future. So they update it. Interestingly enough, what they do is they can update their logo. Right. They don't change it. They don't follow trends. All they've done is changed the font every few years, but they don't change it to the point where it upsets people because people have, they made, they've made a connection to the six letters they've got, loyalty to it and they don't change their colors. Right. The colors are all the same. They don't all of a sudden make it all uppercase. Yes. Or make it all lowercase it's stayed the same. All they've done is updated their actual font over the past few years. Doing that slight little update keeps them current. I wouldn't say that makes them trendy. Yes. Right. They're not following trends. They're leaving everything else. 

 00:08:25
Massimo
The same. They're just trying to stay current, which is risky, but they're doing a good job. Yes. 

 00:08:31
Speaker 2
They've got a wonderful color palette to work with. They did start with a Sarah font, I believe. Right. You remember that? I've read that those classic Sarah forms are coming back. This is, this is the trend. Oh this is the trend of 20, 21. Yeah. 

 00:08:48
Massimo
Classic Sarah font coming back. There's a trend. 

 00:08:50
Speaker 2
Everybody change your logos to Sarah. Maybe Google will go back to that. 

 00:08:56
Shawn
We'll see Google. What. 

 00:09:03
Speaker 2
It's funny though, that a classic font is making in areas of trend. 

 00:09:07
Massimo
Yeah, I know. Right. What I mean? It seems wrong almost. Doesn't it though, because again, classic kind of goes back with the timeless thing, right? Like how can somebody say something that's so classic that is now trending again. What's old is new again. That's not a trend. Yeah. That's not no. Right. That's thing, you can say that's good design because again, you've got to make it appropriate to your audience. 

 00:09:30
Speaker 2
That goes, that goes back to your timeless, right. 

 00:09:33
Massimo
Observation and the best, some of the best, most well-known brands and logos in the world and the ones that haven't changed. Yeah. Not for 10 years. Not for 20 years. Yes. Coca Cola has been around. Right. Like, come on. Yeah yeah, totally. This is why we have a rant with design trends and making yourself feel guilty if you're not jumping on them. And second guessing yourself. Right. Think about the ramifications here. Number one trends often go against what your brand stands for. Yes. Right? Like, companies, they generally have specific guidelines for what their brands are supposed to do, but all of a sudden having these, design trends, you're going against what you built so hard for like to create this consistent brand identity, right? Yes. Problems with brands, following design trends, it undermines a brand's credibility. Yeah. Right. Like I mean, again, people have worked so hard to create this identity, right. 

 00:10:32
Massimo
I mean they put research into the branding, the colors, the images, the visual identity. If you like a try, apply this month's trendy colors to something like that or the fonts, because the popular, it totally undermines the credibility that people have gone to like all the research and development to get to. 

 00:10:49
Speaker 2
Yes. The work that company has done to get to there, 

 00:10:53
Massimo
You're just going to throw it right. It's not just a matter of, Hey, this is hot this month. Let's just do it. Yeah. It's been a hell of a, I've seen some pretty big brand guidelines and I mean, it's ridiculous. Yeah. To all of a sudden throw that out there because Hey, this year 20 ones, trendy font of the year is this. And you know yeah. What if they said that the trendy font was pirates? What are you, 

 00:11:18
Shawn
What do you then put Google in pirates? 

 00:11:24
Speaker 2
Know that, what? I don't think that we'll ever make any trends, 

 00:11:28
Shawn
All. 

 00:11:31
Massimo
Trends, what trends can also limit your design if you think about it. Because again, if the only tool that you have in your box is a hammer, then every problem looks like a nail. Right. Nice. Again, design is about solving problems, providing the right solution for the right problem and trends honestly will make you design with blinders. If you sit there and try to cram in a trend into your design style, I mean, you're trying to cram something that doesn't necessarily work. You're trying to push that off to your customer. Yeah. That's ridiculous. It's insane. Yes. This drives me nuts, honestly. The other thing, trends, move to flip and fast. Yes. Yes. Seriously. Let's, let's take into consideration a good logo project can take anywhere from four weeks to six months to even longer, depending on how long, how large the branding project is a website, right. 

 00:12:25
Massimo
Takes anywhere from three months to God knows for some companies it's endless. Okay. If you're constantly jumping on every trend every year to try to keep yourself current. I mean, again, you're just chasing a bus, an honest, and what happens when you chase the bus? You're always left behind. Exactly. 

 00:12:45
Shawn
Seems hard because you're not going to make that bus fella. 

 00:12:50
Massimo
Right. Like it's true that they happen so fast that it's like, just like, I mean, just when Google announces that the materials themes on the sudden a year later, 

 00:12:58
Shawn
We're out of materials, we're going to go back to school. 

 00:13:01
Massimo
Or morphism, which was eight years ago. We're bringing that back over buddy. Jeez. It moves too fast. Honestly, you're basically going to be spending so much time, so much energy trying to chase something that really is only going to hurt. 

 00:13:14
Speaker 2
Your brand. Yeah. By the, and by sometimes by the time that you're going to roll all this stuff out, this trend is going to be gone, there's going to be onto the next thing. And then what do you absolutely. Somebody looks at that and goes, Oh, I don't know whether those pastel colors are kind of what I was thinking, 

 00:13:31
Shawn
? Or the fluorescents or the muted. 

 00:13:35
Speaker 2
Muted. Yes. The muted color palettes. Yeah. That's a, that's a pretty hip one. Yeah. 

 00:13:40
Massimo
Oh, trust me nuts for this end. Yes. So yeah. The problems, brands following trends are that the trends often go against brands. They undermine the brand's credibility. They can limit the design and they move to flipping fast. Honestly. 

 00:13:56
Speaker 2
It doesn't, it doesn't really stick around. 

 00:13:58
Massimo
No, absolutely not. 

 00:14:00
Speaker 2
Although I did read, and this kind of, these things kind of made me happy when it comes to trends. Right. Trends sometimes have a purpose, right. Text-heavy videos are now a big trend because of the pandemic. There's there's not a lot of people that you can't do a video like you used to do with the pandemic. Right. The reaction to that was a text heavy video. Right. Which to me, that's like life gives you lemons. You're going to make lemonade. That seems like a, kind of an interesting take on like, it's not the best, it's not the ideal solution. I'm pretty sure regular video is going to come back in. Absolutely. As soon as we get out of this. 

 00:14:49
Massimo
Launch, is it that it's a trend or is it that people have solved a problem through design? 

 00:14:55
Speaker 2
There you go. Right. See, realize. 

 00:14:57
Massimo
That's exactly. Again, this is why, like you said that with the pandemic, the past year, nobody's going out to do as much shooting anymore. And so we're limited to our resources. So you know, there's the problem. The solution is, well, we're not going to just, abandoned videos. Yeah. We're just going to figure out a different way to do it and solve that problem. I mean, it's kind of more of a, 

 00:15:18
Speaker 2
A solution to the right. I don't consider that a trend. That's not a trend. They say it's a trend, but it's a trend because of this circumstance, but we have to work. 

 00:15:28
Massimo
So it's almost like, 

 00:15:31
Speaker 2
That's unfair. That's kind of, that should go off the list. That's your goal. If you're considering that a trend, so you people you're making your trendy lists, take that off the list. Dammit. That's a solution rather than a trend and so true. It's so true. Absolutely. Yeah. You're absolutely right. That was there. 

 00:15:46
Massimo
Yeah. The ones that you just give me, because I mean, I've seen so many damn like recommendations for trends. They drive me nuts. I think a lot of these, so-called trends per se, aren't necessarily for the benefit of the brand. Right right. I think they're there for the benefit of the designers. So they're not feeling stuck. Yeah. Right. Because let's face it. Right. Like working in we're an agency. Right. Agencies, agency, life's a little different, we have different clients on a regular basis. We're constantly evolving, changing, exposed to new ideas, new opportunities. If you're working in a company, right. You're probably going to get bored pretty quickly because it's a lot, so things move a lot slower when you're actually in it, because you're inundated with the same brand, the same messaging day in, day out. I think a lot of these things are like the trends I think, exist for the designers themselves. 

 00:16:38
Massimo
Right. Not for the customers. Yeah. Shame on anybody saying follow this for your brands. I think the, for the designers to keep themselves feeling fresh. Yes. Right. Because I mean, that's why dribble, it looks interesting because things are always current and hip and it's just like, Oh, that's your thing. Do I have in thinking, my issue with, trends, my issue with this whole thing is when they start seeing it's brand design trend, brand design or design trends. Right. 

 00:17:06
Speaker 2
Yeah. See that's the kind of stuff. It's hard to, it's almost hard to differentiate the, you think is cool, but it might not work with your client. Well let's think about this. When is it okay to use a trend in your opinion, 

 00:17:21
Massimo
Right. When's it okay. To follow a trend now, heads hands down. I'm saying absolutely not for a brand logo, like, don't mess with that. Yeah. Don't mess with that. 

 00:17:33
Speaker 2
I'm thinking an ad campaign or something like that. 

 00:17:36
Massimo
Ad campaign. Okay. 

 00:17:39
Speaker 2
Digital ads, things like that. Something that has an expiration date, like something that you're going to, you're not going to run with it till the end of time kind of thing. Right. I mean, cause there's a lot of mediums right now that. 

 00:17:50
Massimo
That are just used now gone, they have to grab your attention, but then they're forgotten very quickly. Yeah. Right. Yeah. There is a, a giant, like the me too movement, a lot of people jumped on that. Yeah. Now let's just get rid of that. I don't even want to go there. 

 00:18:04
Speaker 2
Yeah. It it, that to me is, it's almost, you're taking something that's really serious and you're piggybacking off. Yeah. 

 00:18:12
Massimo
It was pretty distasteful. I saw people jumping on the black lives matter thing. That's pretty heavy topic. To just try to cater your brain towards that, it's kind of distasteful thing, Nike, 

 00:18:22
Speaker 2
With all the football players and all that kind of stuff. Were there, with the stuff that they were before the games and stuff like that, making the shoes and that kind of, there's some really cool design inside of that, but, , 

 00:18:38
Shawn
Yeah, that's a sticky, right. That's a tough one to work with. 

 00:18:42
Massimo
It's okay to use a trend if something has an expiry date, if it's trend. So, like ad campaigns or social media or digital ads or things that are just quick little fixes, even like something more gorilla, like as local campaign. All right. Let's look at some design, some proposed 20, 21 design trends. 

 00:19:05
Shawn
And let's figure this out. 

 00:19:06
Massimo
And let's rate it on. Is it going to be, 

 00:19:11
Speaker 2
Or just things that you think should it shouldn't be a trend. 

 00:19:16
Shawn
Use for an expiry date. 

 00:19:17
Massimo
Or, or something that has longevity. Yes. Right, exactly. Keep it or blow it. What do you want to call it? 

 00:19:27
Shawn
Keep it or blow it. Can't do that. Can't do that. Okay. That's funny. I actually liked that you put her blowing. All right. That's good. All right. So. 

 00:19:39
Speaker 2
Some of the trends that I found that, I are kind of disgusting, I think, but, anyway, muted, color palettes, right? Safe. The Indian, you know, 

 00:19:51
Massimo
That's what you want. 2020 ones colors to be as mute. 

 00:19:55
Shawn
Like we did. 2020 was a mute Salma year. Let's. 

 00:20:01
Massimo
See. Let's make 20 ones colors the same. 

 00:20:04
Shawn
Exactly. Let's just blend it up. Blew that shit up. Blow it out. Blow you guys. Exactly. Sorry. 

 00:20:12
Speaker 2
Simple data, visible visualizations, simple data visualization. What, like, I mean, I saw that one. 

 00:20:19
Massimo
I saw somebody saying that's a trend, but that's not a trend. That's a good problem. I think that's really good. And but I think maybe. 

 00:20:26
Speaker 2
What the trend is to simplify it even more so that you're kind of, you're taking the messaging. 

 00:20:34
Shawn
Completely out of it because I've seen some things and you're. 

 00:20:36
Speaker 2
Looking at the, you look at the image, you're like, well, what are you trying to say? Yeah. Yeah. Like he's just a really cool looking visual, 

 00:20:43
Shawn
You still have to have, you still have to get your. 

 00:20:45
Massimo
Point across. Yeah absolutely. I think if that's done right, that's a, keep it not blow it. 

 00:20:50
Speaker 2
Yes. Yeah. That's definitely a keeper. Yeah. Jimmy geometric shapes. I know, right? Like rigid, hard, ready geometric shapes. ? Right. 

 00:21:01
Massimo
Like that's something blow that shit. Blow that shit up. I mean, again, in all fairness, you, don't fine. You you want to use it for some social media stuff. Cause the eighties are back and you want to get some. 

 00:21:12
Shawn
Hedy's flair what it is. Again we're not living in the eighties for the past figure. Okay. 

 00:21:18
Speaker 2
You don't want that. That just dies. That's totally cool. That blew my mind. Right. Holy shit. Flat icons and illustrations say goodbye to your isometric drawings and stuff like that. Cause you know, that's, sure. Yeah. 

 00:21:35
Massimo
I mean, we've been doing flat icons forever. Exactly. What does that mean? We've been ahead of the game. We are so progressive. Yes. Come on. Like really when you're putting, when you're creating icons, the whole point of iconography is to keep it simple and understandable. Right. That almost follows more logo stuff. So that there's nothing trendy about that. Yeah. 

 00:21:53
Speaker 2
It's almost an extension of the logo. ? Right So. 

 00:21:55
Massimo
That should be something that should just always be in the table. Don't blow that. Don't make it trendy. 

 00:22:00
Speaker 2
Well, that would, classic Sarah fonts again, L elegant, trustworthy, and they evoke nostalgia these things. So again, keyword they're classic. ? Right How is that trending? I don't understand. The classic and trendy are right. Should be too. 

 00:22:17
Massimo
So again, fonts have a purpose, right. You really have to look to its purpose, the audience, right? Like the font needs to match the brand. I do find it kind of ridiculous when they're saying, Oh, the trend is now Sarah lift font. 

 00:22:32
Speaker 2
That's even sad to consider that as a 2021 trend, these fonts are there. They've been around for years for a reason. 

 00:22:43
Shawn
Shame on you for considering exactly trendy right now you lump that into a trend. You should be what a Sarah font is and you've never used in your design. Then you're a shitty designer. Okay. I'm going to go back to school. Because it looks really cool. There's little things that are at the bottom. It looks like little feet. Wow. That's a story behind it. Anyway. 

 00:23:07
Speaker 2
Oh, you burn get the hell outta here. Yes. Yes. And this one is kind of cool. I think, cause I've noticed this a lot. It's a lot of designers are using this kind of thing. Social slide decks, like Instagram sliders. Right. These kind of tell your story, tell the story, 

 00:23:26
Massimo
What? I think that's actually brilliant, but I don't know if that's true. I think that's starting to understand what the, how the medium is again. Right. Because what they are is they're not dis jointed, slides. It's it's telling a story and is big believers here on, all stories story. Yeah. It's like, here's the story and it doesn't work if it doesn't all connect. I don't think that, I think calling that a trend is ridiculous. I don't think that saying, maybe it's people have caught on to it and now they realize this is how it should be. I don't think I would ever look at, like I won't look at this the same way. I wouldn't look at these the same way all the way. If I see this like four or five slides and they interconnect to one another, that's good. And that's is, it should be, 

 00:24:11
Speaker 2
It goes back to your, to what we talked about before, this is your solution based kind of absolutely best way to use this. You're you want to keep people engaged, but you only have one square image. Right. Instagram or something like that. It's hard to do that. Right. So you're right. Make it this kind of a storytelling kind of slide through, which I think is pretty good. So good on you guys. That definitely that's a key, that's not a trend. That's a keeper. Yeah. Again, you're right. That's a, that's not a trend per se. That's a solution. I think that totally somebody saw something and said, okay, we're limited here. What are we going to do to fix this? Absolutely brilliant. Yeah. So good on you. That's a keeper for sure. Yeah. You're absolutely right. Asymmetric design. 

 00:24:56
Massimo
Asymmetrical. I think I learned about this, in design school, 20 years ago, like this guys were dealing with record symmetry or asymmetry, like symmetrical delights, asymmetrical designs, and they both serve a cause this is ridiculous. How do you even say this is a trend again, they serve a very different purpose. In fact, if I'm not mistaken, I think most of our presentations for the past five, six years have been asymmetrical. Yes. Because of the way we present content. But that doesn't mean that it's trendy. We weren't ahead of our time. Or maybe we just were really fucking progressive and we just didn't realize all this time, what that means, Sean? What's that our rates have just tripled, 

 00:25:51
Speaker 2
Sorry guys. But that's true. Yeah. 

 00:25:58
Massimo
Yeah. 

 00:25:58
Speaker 2
Yeah. I, and I, I saw, I keep seeing minimalism is a trend. 

 00:26:03
Massimo
God, sorry. So good design is now a trend. Is that, was that what this is? 

 00:26:08
Speaker 2
Have we have we lost our way so badly that minimalism is a trend. It was a forehead slap on that one, but I didn't, I did see one that I thought was kinda cool is like the motion logo. It's it's, you've seen the Google and then it kind of turns into the, yeah. 

 00:26:32
Massimo
It adds of life something. No I don't know if that's going to hurt a brand by any way. I think it would. Right. It's it's a nice presentation. It's a new way to present something that of to it. I think the one that you're speaking of that I've seen was like, the Google four colors, they started to Dawn and they turned into the G right. They animate themselves into the letter. G I don't know if I'm considered that, a trend per se. I think this wasn't something that was possible, 10 years ago, five years ago, based on bandwidth, based on, the technology, right. It was, it took a lot to animate a logo. 

 00:27:07
Speaker 2
I it's funny. Cause I, there was a tutorial online of how to do that. Google G. Oh cool. Very cool. I think it was like, 11, 12 minutes. So somebody, yeah. Somebody using the Adobe products, it's taking this in and showing you how you, 

 00:27:25
Massimo
Yeah. Again, is it's a new solution. I wouldn't say it's a trend. I think that's just a trend, something new that technology has enabled. It does allow of extra personality tests. 

 00:27:36
Shawn
Yes, exactly. In a visual world. This is kind of what you need now you need some yeah. 

 00:27:40
Speaker 2
You like that to kind of knock it out of the park. 

 00:27:43
Shawn
Yeah. That's so that's, that was my, 

 00:27:46
Speaker 2
The trends that I could find. I don't know whether, did you find anything? 

 00:27:50
Massimo
Jeez dude. What? I think I saw some, they made me, 

 00:27:54
Shawn
Yeah, it does. 

 00:27:56
Massimo
I think, I think it made me angry because it messes with the brand. Again, it's like, again, I can't say it enough, like, things that you should do to make your logo trendy. 

 00:28:07
Shawn
Nothing. Nothing. Oh what brand trends should you avoid? All of them like seriously Brynn's headlines, man. I know it's disturbing. 

 00:28:22
Massimo
Part is that was from a website that I used to respect and have a lot of. And then I saw that. I I think that's just proof that people are creating content for the sake of content. That's a trend we want to, 

 00:28:34
Shawn
So that's a trend. We want to see that trend. We want to see go pandering to the lowest common denominator. Come on. Don't do that please. Jeez. Well, I think that pretty much wraps up everything that I needed to bitch about this week. Sean. That was really good. Yeah. Because it's very topical. We didn't really talk about the Pantone colors, the trendy colors. Maybe we'll just leave that alone. What? You guys go look for that one on your own and you can meet the judge, go suck a lemon if you don't like it. So guys, 

 00:29:11
Massimo
If you like what you heard today, if you had a good laugh, if you, if we made. 

 00:29:14
Shawn
You angry, if you agreed, please by. 

 00:29:16
Massimo
All means subscribe and put us on your favorite podcast app. You don't miss our next rant when we find something new, which is hopefully, but a week's time that we're going to be bitching about. Of course, don't forget, share the love and pass this on to one of your other friends. I'm Masimo. And I'm Sean, thank you very much. And. 

 00:29:36
Shawn
We are.