Designers are freaking out about AI, and for good reason. Clients are skipping strategy, bringing AI-generated logos to the table, and treating designers like disposable decorators.

But while most designers are still obsessing over execution, the smart ones are building brands, owning strategy, evolving and becoming irreplaceable.

This week on The Angry Designer podcast, we sit down with our friend Dan Janssen of Lincoln Design Co. to unpack the real shift happening in the creative world and why most Graphic Designers are totally unprepared for it.

Recorded live at CropCon 2025 in Austin Texas, Dan lays down

• Why ignoring brand strategy is the fastest way to get replaced
• How to build a personal brand that clients actually value
• What clients really think when they hand you AI-generated work

By the end of this episode, you’ll know why brand strategy is your new superpower in this AI powered world, and how to use it to stay relevant, respected, and paid.