Some brands believe modifying the logo is taboo and would damage the brand. One should NEVER touch the logo. But how many times have you seen a wide logo jammed into a square space, or a tall logo sitting empty in a website header?
But therein lies the problem - for so long we've been told to keep a logo consistent - that static is best. These days, that simply isn't always true.
In this episode of The Angry Designer, the rant about the transformative world of dynamic logos, and how to create logos in your own projects that are adaptable and responsive!
The future is dynamic - and your brand is no different.