Apple wasn’t the first to invent the smart phone, the MP3 player, the smartwatch – yet the continuously dominate what ever market they enter! Simple – they tap into what people really want.

The bearded angry guys tackle the world of technology and the pitfalls many tech companies 
fall into when marketing their products. This episode will give you a whole new perspective on deciding what factors are important to focus on when designing for a product, brand or company.