How-to Make Infographics that Rock!


Infographics are the RockStars of visual communication. 

They combine the power of data, the sweet sweet melody of storytelling, with a performance of stunning visuals into the 2nd most powerful visual communicator (next to video). 

But with so many horrible examples out there, how do you ensure your infographic will deliver a legendary performance?

This week on The Angry Designers  the gents explore infographics and why they’ve become so popular! In this episode, the bearded duo cover topics like:
– Why are infographics so popular? 
– Problems with current infographics
– Advantages of using infographics
– The different types of infographics
– Process to create an infographic that Rocks!

At the end of this episode, you’ll be running out to find the next project that can take advantage of an infographics. 

Episode Transcript

Massimo: You're listening to the angry designer where we cut through the industry bold to help frustrated graphic designers survive and thrive.

Massimo: Why do I always wanna sing? Every time we start this, let's sing 

Shawn: everything. 

Massimo: Those singing designers, 

Shawn: the singing designers chairs my friend. Hmm. Back 

Massimo: at it with the jack back at Jax. So again, yeah. I only snuck a little one of these. I know. Last night. I know. I'm trying, I'm trying to be good 

Shawn: dude. And I'm not saying, you know, I'm not judging you or anything like that.

Shawn: I, Nope. 

Massimo: Feel free to judge. I judge you all the time. 

Shawn: So we, we start a bottle and then I never see it again. I know usually. 

Massimo: I, you know, I have a sip here. A sip there. 

Shawn: Next thing I 

Massimo: know. It's so nice at the end of the day to have a glass. Yes, totally. 

Shawn: Oh, it totally is. Do you do that every, every night?

Shawn: Generally? 

Massimo: It depends on much on the night before. [00:02:00] If I feel a little rough, maybe not, maybe I'll pass. But speaking 

Shawn: of, mm, we, we had an emergency podcast on Saturday. Where, or, or, that was our, that was the only time that we had, cause it was, yes, we did. So fucked up. We made it 

Massimo: work. 

Shawn: Yep. And we started at three.

Shawn: Yep. And I don't know about you, but I I, did you just keep going? I continued on when I got 

Massimo: You're a machine now. Did you stop? I did. I did. I did. I actually only cuz I still, I had all the kids that were screaming for my attention. It was like kind of a pretty crazy night. So, um, yeah, so I had to, I mean, geez, otherwise, I mean, I probably should though, probably make my night more entertaining with those kids.

Massimo: That's Sure. Make me more fun, dad. Yeah. What, 

Shawn: what, why, why is dad stumbling all over the place? He's got a 

Massimo: funny dance. They don't actually sound like that. They'd be, they'd be like, dad. Yeah. Yes. Are 

Shawn: you drunk again? God, whatever. Oh, man. Yeah. [00:03:00] Right. 


Massimo: that's pretty much 

Shawn: them. Yeah. Yeah. That's it. Okay.

Shawn: Well I went on a horrendous bender. Wow. On Saturday. Yeah, you did. Eh, I just kept going when I got home. Until 

Massimo: you got blind and then woke up the 

Shawn: next morning. Yeah, exactly. It was a rough mother's day, so that's for sure. 

Massimo: Oh wait. Which, oh yeah, we did. We did. Yeah. All right. I, I believe this 

Shawn: is our second. Oh, damn.

Shawn: This smells so good. And, and it's just as tasty. It's almost fruity, isn't it? Or is it sweety? I, you know, it's just, I'm just 

Massimo: shocked at what is that, how have I stopped with Jack's? Cuz it's actually like, it's actually pretty good. Yeah. Yeah. Well, all things said and done, everything we drank. I'm, I'm, I'm actually kind of.

Massimo: You know, I'm 

Shawn: thoroughly impressed with this. Thoroughly impressed. Yeah. This is, this was a really good, uh mm-hmm. Really good choice. And, you know, and if you're interested in co-branding and things like that, and, you know, like we'd listened to our last podcast where we talked about Jack's, about maximalism, which was awesome.

Shawn: Yeah. I, 

Massimo: I kind of like that. I thought that was pretty kind of fun and jazzed it all 

Shawn: together. [00:04:00] Very inspirational too. Yes. And I 

Massimo: mean, you know, we had somebody write in saying that, you know, they thought maybe this wasn't. Overly maximal, and I mean, I, I will have to admit, I think we didn't say that this 100% was a maximalist design.

Massimo: No. However, yeah, we did say that there were so many elements in here. It leaned more one way than the other. Yes. You know, the shapes, the textures, the different brands. Yeah, the different fonts. So, but needless to say, it's still, it's still fucking rocks. It's pretty good. Yes. Yeah. But I mean, again, it's.

Massimo: Still a lot on there. Oh, 

Shawn: totally. Yeah. There's a lot going on. Yes, yes. Maybe it's on the low end of, of the maximalism scale. Yeah, yeah, yeah, yeah. But still it's com comparatively to what Jack Daniels' label looks like normally. Right. This thing is 

Massimo: absolutely 

Shawn: right off the charts, Kea.

Massimo: I feel like giddy tonight. I don't know why. I dunno why either. What's wrong? 

Shawn: Just excited. 

Massimo: So I got an interesting email Yes. A couple days ago from our, one of our, well, our largest client. [00:05:00] Yes. You know, about their top. Performing post for last year. Mm-hmm. Right. And so far, the top performing post this year included an infographic that you made again, Mansur.

Massimo: I did not, I think I, I think it was That was 

Shawn: pj, that PJ put that together? Yes. Really? Mm-hmm. 

Massimo: Wow. Well good on that guy. Yeah, I know. He did great. Right, right. Yes. Like good on him. It's just, okay, well good on you for being, you know, yeah. Could've all 

Shawn: took all the credit for that would've been DJ JB at home listening, going, that fucking guy, 

Massimo: that's a big, but, but you're, I mean, cuz you're always stuck doing them.

Massimo: I just, I know, I just assume But that, but that boy, he does so many as well, so he's done a bunch. But it's, it's interesting cuz, I mean, there's so many. Like for a little while, infographics were all the rage. Mm-hmm. Then they disappeared. Yes. Right. In the like the B2C space. Right. But it just seems like the whole B2B world is picked them up and is just ran with it, running with it.

Massimo: Yes. Totally. Right. Like they're saying out of all, so this is kind of flattering. Yes. Because again, out of. All their social media [00:06:00] efforts, marketing efforts, posts last year. Mm-hmm. Okay. Our infographic was the top performing piece of work that they had for this billion dollar company. Yes. Like, how fucking cool 

Shawn: is that?

Shawn: That is absolutely great. But you know, I gotta point out that that was one of the most, and we'll talk about this. Yeah. I, I don't wanna blow your, your, uh, your storyline here, but speaking of the story, the story with that, Particular project was absolutely amazing. It was all, it was all about the four generations in the workplace.

Shawn: Yep. And it has, I remember that one. Yep. Yes, it was, the story was very 

Massimo: well laid out. And we do that with all of our infographics. Like, I mean, again, it's, I don't wanna say that we're turning into an infographic shop, but man, there's at least one a week coming through here. There is a 


Shawn: yes. And some stories are better than others.

Shawn: Of course. Of course. Absolutely. I will, I will point that out. And 

Massimo: again, there's a whole, there's a whole reason behind a lot of these and the content behind 'em and everything else, but it's like, it's like I'm seeing this resurgence and it's because, I mean, there's so much shit that's going on there right now that it just seems like it's a nice, easy [00:07:00] break and a great way to consume content.

Massimo: Yes. Big time, right? Yes. And again, it was, like I said, what was once. Overdone and everybody's just like, oh God, that's so tacky now. I mean, I'm seeing this come back. I mean, there's like 25, 30, 40,000 searches with different terms of infographics on there, right? Mm-hmm. I think the term itself gets like a hundred thousand visas a month.

Massimo: Wow. Like people are actually looking for this information because, The shit works. And so I figured that's because we're doing so many of them. Yeah. You know, and they might not be the sexiest project that people always want, but they really should be. Yes. Because there's so much creativity that can go into these.

Massimo: Mm-hmm. There's so much awesomeness that can go into this other than just the everyday other materials that we do. That's true. 

Shawn: And plus, along with the interactive element that we, we do with heroes, which could be a key to its re uh, to its resurgence. Absolutely. Because it's, There is a little bit more of an element of, you know, oh, oh, I can kind of see what's going on.

Shawn: Absolutely. A little bit of motion, you know? Yeah. 

Massimo: It's pretty neat. Okay. Okay. Well let's just start. Yeah. [00:08:00] In case, in case anybody's been living under a rock, um, a graphic design rock, so an infographic is basically a visual representation. Of information, right? Yes. Picture this giant story that's got all these stats and detailed info and complexity.

Massimo: Basically, an infographic simplifies that story. Mm-hmm. By putting it in number one, a visual and everything is represented in there. So everything you see has got some sort of, it turns something complex, like a complex story into something very easy to understand and a really understandable, easy to follow.

Massimo: Format. Yeah. And that's the nice thing, right? It combines text, it combines visuals, stats, design elements to deliver that information to you. So you don't actually have to read it like in an article. Yeah. Yes. You're consuming it. Yes. In almost like a poster fashion. Yeah. Right? I think that's why they're so popular lately.

Massimo: Yes. Because ultimately they make complex, boring stuff. Fun. Mm-hmm. Easy to read, easy to ingest. Yes. Right. Like, think about it, like, I mean, some of this stuff, like it's, you know, the different types of personality that [00:09:00] does this or the hierarchy at a, at, at an organization. I mean, these are like boring things and I don't really care about reading an 

Shawn: article about this.

Shawn: That's exactly it. When you read this stuff. Ah, it's, you're asleep in a minute. 

Massimo: Yeah. But if you're able to put this, you know, like into this awesome format mm-hmm. You know, and do it, right? Yes. You'll consume that information really quick and you'll remember it. Yes. And you will find the information you're looking for really quick.

Massimo: Yes. So, granted, if I'm a copywriter and I spent a lot of time writing a big article, well, it sucks. Yeah. Because somebody just is like, you know what? Gimme the Cole's Notes version of it. But as someone like on this side of the table who has to get this information. Mm-hmm. Holy geez, dude. Like this just makes everything so 

Shawn: much easier.

Shawn: I know. Exactly. And that's the thing is like we've put these together and a picture is worth a thousand words. Holy shit, dude. Yeah. And, and this in. And sometimes some of these briefs are a thousand words plus. 

Massimo: Well, fair enough. Fair enough. But, and the topics that we are creating, these infographics, they are so complex.

Massimo: They are right, that if you were to try to do in an article, you would have a [00:10:00] very small percentage of people being able to understand them, right? Mm-hmm. You would have. Engineers understanding them, but because we're taking these topics and then making 'em visual and putting a story in place and everything, yeah.

Massimo: All of a sudden you're getting, you know, not only engineers, but you're getting marketers. You're getting salespeople. Yes. Everybody's understanding because it's taking the bigger picture. And chunking it down into an easy to digest format. Right. Beautiful. And that's why these things work. And you're right now, because of, you know how far graphics have come, you know the webs come, videos come.

Massimo: There's so many more ways to amp these things up. Right. Big time. Because a few years ago, all it was the same thing. It was just a flat illustration. Yeah. Yeah. Right. And that's it. But I mean, you know, now it's like, well, and you'd always, you know, you'd provide 'em in an email or, or on a blog or, or, you know, you'd put it out there and people would be like, yeah, I wanna learn more.

Massimo: They would come to your landing page, give you your information, see the, so it was a good way to, to bring people in. It was great for inbound traffic. But now, I mean, We can make these interactive even as just something as simple as a pdf. Yes. Everybody has, everybody [00:11:00] who's listened to the show has the ability to make an interactive pdf.

Massimo: Yep. Even if it's just links linking on the page. Mm-hmm. So your PDF is a little bit more interactive. Click to the second, click to the third, right? Yep. Yep. You can link out to an email. You can play a video in there. You can. You can go pretty far with the pdf. You can do a lot, but at the same time, so you know, we are using Seros, which is a little bit more of a next level up, a little bit more animated, but still very simple and easy to post.

Massimo: Yep, great for web. But you know, you could even use infographics as like short form videos now, right? Oh, because you can actually take it short form videos. Great for this. You can post this in LinkedIn, you can post these short form. But again, the same idea, right? Yeah. You're taking this content and you're basically piecing it all together, so people are, so, there's so.

Massimo: Much more possibilities. Yes. You know, and again, granted we are in the B2B space. Mm-hmm. Right. But I mean, I mean, this transfer's just as easy to a B2C space. Absolutely. 

Shawn: Yeah. Yeah. Absolutely. Yeah, for sure. Mm-hmm. Yeah, no, it's, uh, these are wonderful things. There are a lot of. Crappy [00:12:00] ones out there. Oh 

Massimo: dude.

Massimo: So I will, 

Shawn: so talk about those. I was just, cause I got issues with those. Some people don't really have a grasp on, you know, how to, how 

Massimo: to work it. Okay. So before we get into how bad some of these can actually get and how much I hate some of these ones, you know, Stats. Yes. Okay. I got some incredible stats.

Massimo: Okay. Oh good. So if anybody can even question or be like, oh, you know, they're so passe, they're so 2018 or, or Previd, right. 

Shawn: Previd TV versus. 

Massimo: Content posts that include, you know, images and graphics have up to a 650% higher engagement than those that do not. Wow. Wow. Infographics are 30 times more likely to be read than an article.

Massimo: Surprise, surprise, right? Because you can skim it and understand everything. Right. The drive to reading increases by 80% when an infographic is included. In an article. Wow. Okay. So now it's like, [00:13:00] you've got your article, throw this in there. All of a sudden people want to read a little bit more and think about it.

Massimo: Yeah. Because you're getting the high level information from the infographic. Yeah. And now you're like, shit, I wanna learn 

Shawn: more. I want to get in deep. Yeah, 

Massimo: exactly right. Yeah. And then infographics are considered the second most valuable visual content at 36.6 next to video. So next to video. Right. So, I mean, there's no reason why anybody shouldn't be including this, you know, in their marketing plan.

Massimo: There's no reason that we shouldn't be. Pitching this to our customers. Yeah. You know, no matter who the customer is, because again, infographics work. Yep. And if done properly and they're fucking effective. Yeah. And if you can create something that's effective and gets a customer result, dude, you're gold.

Massimo: Like we always stress about trying and striving for that expert status. Well, this is a like a secret gem that people are underutilizing. Yes. Honestly, because I mean, I can't believe how many more we're seeing come through this place. Second [00:14:00] video, second to video. Dude, that's outstanding. Yeah. Is pretty crazy.

Massimo: Right? 

Shawn: Crazy. It's crazy. Yeah. Like I never would've guessed that that would be even closer. I knew it would be up there, but wow, that's, it's huge, right? It's big time. 

Massimo: Yeah. The problem is, unfortunately, like you said, is. People just dunno how to fucking make 'em. That's right. Plain and simple. That's right.

Massimo: Right. And I blame so much to that. Like so much. Right? Yeah. Like number one that really pisses me off, and this goes back to the whole fiver thing and all this shit, right, is there's so many fucking templates out there. No. Right. And. I hate it like you go out there, even though I was going on about how to make infographics online, checking the stats, seeing how interested people are in this, right?

Massimo: Mm-hmm. Also, how to make it on Canva Hot, you know, free templates, vector templates for infographics like this, shit's everywhere. So what they're trying to do, obviously is, is people are taking templates that exist and trying to shoehorn information into it, which goes against everything that you're supposed to fucking do with an infographic.

Massimo: So of course you know, like, that shit doesn't work and nor should [00:15:00] it. No. Damn. You get yourself right. They use the wrong style of infograph. Okay. For the message, because again, an infographic, a good infographic is catered not only into the content but the audience. Okay? Yes. And we'll get into detail about this a little bit more after, right.

Massimo: But again, they're using the wrong style for the audience and the messaging. They don't accompany it with additional material thereafter. Mm-hmm. Okay. So you've created your infographic. So what? So yeah. You know what I mean? You gotta put that shit out there. You got it. Now you gotta put it on a page.

Massimo: You've gotta give it an intro. Yep. You've gotta give it some social elements to tie things back. Yeah. Like it's just like everything else. It's part of your whole marketing campaign. So just don't think you build it. And then your, your job's done, right? Yeah. You've gotta like find the accompanying material to pull people into this.

Massimo: Right. Right. And then of course, last but not least, they jam way the fuck. Too much information on here. Mm-hmm. Okay. Yes. There's an art to this. Okay. And a good infographic Right. Takes people through a story. Yes. But what we're seeing unfortunately, is these things, they, they have so much content in them, they're just [00:16:00] turning into a big cluster Fuck Yes.

Massimo: Of just shit. Yeah. Yeah. So, of course people don't like this. Yeah. Right. It's like, and it's just like, duh, like a good infographic. Like we always, like, like you said, even the other one, the one that, you know, outdid everybody else's last year for our customer. Mm-hmm. It told a really good story. It did, yes.

Massimo: Right. And storytelling is probably the most important thing that, you know, I think obviously for an infographic, but in general with what we do, and especially if it's, if it's a maximalist type design, but big time. But even if not a webpage marketing material, it has to tell the story. Right? And the good ones tell the story.

Massimo: And I mean, this is just the way your mind processes shit, okay? Yes. Yes. So if you wanna get really scientific, right, your mind is constantly seeking to connect the dots on things, okay? It's trying to take all these individual pieces and connect them into a story because it's easier to remember, right?

Massimo: Yes. Okay. And that's a fact. Yeah. Okay. That's science. Yeah. Okay. Science bitch. So again, it's love science, so it's like, [00:17:00] think of it this way. If I was to like say to you, Sean, remember this, Glasses. Explosion. Phone booth flying. Walking briefcase, Cape Man. You'd be like, I, I can't remember that shit. Yeah.

Massimo: Because I don't even know what the hell all that is all about. Right. This is just a bunch of words. But then if I all sudden switched that up and was like, okay, there's a man Yeah. Walking down the street holding a briefcase. Mm-hmm. He sees an explosion, takes off his glasses, jumps into a phone booth, comes out with a cape.

Massimo: Superman, all the, but you remember all that. That sounds much better because your mind is putting them in some sort of logical order. Yes. Right, right. So that's the key with a lot of these infographics. Yeah. That unfortunately, when people just fucking grab a template and they just slap it together, mean, here you go, Mr.

Massimo: Customer. Well, those don't perform. Yeah. Because they don't work. They don't help. Yes. With what the customer needs in that, in that sense. So I think that's the biggest problem. Right. This is where I'm going on about this whole just giant clusterfuck of information. Yes. 

Shawn: It is. It is. And and it's funny, it's [00:18:00] funny you mentioned that because I did one for our major client.

Shawn: Mm-hmm. And I had a, a meet with them the other day and they were confused as to the way the story was going. And it was like, the brief that they gave me was like a horizontal Yeah. Wide timeline kind of thing. Oh yeah. Yeah. And I built it going down and they got confused. And they were confused by it. Yes.

Shawn: So interesting. I mean, it worked, but it wasn't. What they were expecting. Right. So now I think I'm going to have to make it a bit wider and kind of flow a little bit. 

Massimo: Yeah. You know, how come, how come you can't pitch it wide? What? Like, I mean, well this is the thing and this is what's where, where are they posting it?

Massimo: Because it could be kind of interesting if it was sideways scrolling. This is what I was thinking. 

Shawn: Yeah, yeah. You know, just kind of like we were talking about this, kind of hashing it out, seeing how we're gonna make this work, and it was like, where are the rules saying that I have to have a. It has to be vertical, a long, skinny 

Massimo: vertical because we ha we we're using zeros.

Massimo: Yeah. It could be a sideway scroll, dude, 

Shawn: this is, and this is [00:19:00] awesome and, and this is what we came up with. And it's like, okay, this is gonna be 

Massimo: very cool. Right. So we can get away with that because of the software we're using. That's right. Maybe some others, they'll, they can't because it would take the image and shrink it down in a browser and that would suck.

Massimo: Yes. But in this instance, sideways scroll, that 

Shawn: can be kind of cool actually. Yeah. So we are just kind of like, okay, this is good. Ooh. Yeah. It tells a story, but it's just in a different kind of 

Massimo: direction. Yeah. Yeah, yeah. Yeah. I do like that. Yes. That's pretty hot. Yeah. Yeah. Well, okay, so you know what? Ah, no, that's just good dude.

Massimo: But 

Shawn: good. Yeah, it was really busy. I think that was the, that was the point of it. It was, it was, it just wasn't working. The, the story was there, but it was just in a, it was too tight in the format 

Massimo: that, in the, the format. Going tall, right? Yes. Where No, no. 

Shawn: So we keep that up, man. Yeah, we can totally riff on these kind of things.

Shawn: So there's no real, there's no real format for them either. 

Massimo: Typically, right? No, no, no. Just the typical ones that we'll see. Everybody is always used to seeing an infographic vertically. Yes. But that's only because of the limitations that we've had. [00:20:00] Right, right. But think about we don't have to do that.

Massimo: Yeah. If this is, if this is ceros, yeah. We can go sideways. You can break it up. You could even almost make it. Clickable and make it interactive. Yeah. That'd be kind of fun too. Right? Totally. Like click this, click next and do this, this, we absolutely can get to that level. Yeah. And as we should, cuz this shit is working, right?

Massimo: Yes. Yeah. There's a lot of advantages to using an infographic, right, exactly. Creating it for customers. Mm-hmm. It like, again, simplifies complex information. Mm-hmm. That's the biggest thing, right? It condenses all this complex data and these concepts into something that's visual. That's very simple. Right.

Massimo: And it makes it easy for people to understand. Right? Yes. They're. Fun to look at. They can be kind of, as long as you're building it towards the audience, right? Yes. They can cater to that audience. It'd be very relatable. Relatable, right? Yeah. Nice. And they're like, oh yeah, yeah, that's right. I do get this.

Massimo: Because again, right. And then you can use the colors and fonts cuz you can have fun with these things. Yes. Right? Yes. Yeah. So again, to the right audience, it'll totally resonate with them. Right. Big time. Again, you know, I can't stress that, you know, the engagement on 'em is not only [00:21:00] high. Mm-hmm But then it has repeated.

Massimo: Engagement because people share these things. Oh, they save them, they share them. They use them in presentations because they're so effective. Yeah. Okay, so your engagement goes higher and higher and higher on these things. Right. Again, Like you just said, it supports the storytelling. Yeah. Better than any other medium, I think, other than video in that case.

Massimo: Right. Video and audio fine. Right? Yeah. They're the kings for sure. For, for different reasons. Yeah. But I mean, an infographic does that in just a pure analog visual form. Yes. Right? Yes. So it does what a video and audio do. But in, you know, a design format. Yeah. And of course, improved comprehension, most importantly.

Massimo: Right. Makes you think about it. It makes you think, because there's a couple things that are happening here, right. You can, number one, you're taking something complex and simplifying it. Yep. You are now combining. Images and text. Okay. Which is huge because then that increases your comprehension. Yeah. And it increases your recollection of it.

Massimo: Yes. So you'll not only [00:22:00] understand it, but you'll remember it because there's, now it's, it's dealing with both. I mean, if it's a thing you're, it's dealing with both sides of the brain. Right? Right. Yeah. So there's so many advantages to doing an infographic. Okay. Yes. Yeah. Okay. So what I did, what I did do is I did break down the different type.

Massimo: Okay. Of infographics, and I think we took this for granted. Mm-hmm. Because we would just naturally lean towards, oh yeah, this is the market, these are the people. So yeah, it should be like this, it should be like this. But there's actually different types, so I broke these down. Yeah. So it makes sense. Yes.

Massimo: Okay. So the different types. Of infographics, number one, there's statistical infographics. Yes. Okay. So these present data stats, they use charts. They use graphs. This is the kind of a lot of that canned shit you see online, unfortunately. Right. And it's just like, oh, look at me, I'm, I'm Mr. Business. I'm very important.

Massimo: Here are all my stats. Stats, yes. Stats. So need us to see though there, there was a time and place for these, not here, but there is. Okay. [00:23:00] Like you were talking about before. Mm-hmm. Yeah. There are timeline infographics. Right? Okay. These display, chronological order of events. Good for like historical stuff.

Massimo: Good for project timelines. Yeah. You know, I hate Gantt charts, but there's a reason why they work, right? They do. So again, timeline, infographics, there's a time and place for it depending on what it is, whether it's. The evolution of a company. Yeah. Which we've done in the past for many companies. Yes. Right.

Massimo: Whether it's evolution of an idea, a product, you know, civilization. Everybody's very familiar with this kind of stuff. Yeah. There's process, infographics. Mm-hmm. Okay. These explain step by step procedures or actions. So again, Think about the, um, user guides that we create for our customers. Yes. Right. They are almost more infographic than they are a user guide, because we actually take the, all the devices, all the items, we connect them into a story.

Massimo: Mm-hmm. And people are following this along. Right. As opposed to just looking through a user manual. Yeah. Right. How huge that [00:24:00] is. It makes it so much easier for people to understand because. They're looking at their phone. Yeah, they're looking at the guide and it's like, oh shit. Oh, there it 

Shawn: is. It's the same.

Shawn: Yeah. Yeah, 

Massimo: exactly. Right. Yes. So process, infographics, you know, they use arrows, icons, you know, like, uh, display screens, but basically it's like a how to, okay. Okay. Very important, right? Yep, yep. Comparison. Infographics. Ah, right. And you don't realize this, but how many times is there A, A versus B versus B?

Massimo: Right. So these highlights, similarities and differences between objects, services, products, companies. Right. They use, like I said, it's just oftentimes it's just a this left versus right versus right. Yes. Kind of a, and you don't have to overthink those. Yeah. Because that's what people are looking for, for comparison infographics.

Massimo: That's right. Okay. Yeah. Hierarchical infographics. This one's a little tricky, but this illustrates hierarchical structures in organizations. You know, and this doesn't have to necessarily be a company, but it could be like, uh, non-for-profit. Oh, it could be like a building, it could be like how things work, but they show [00:25:00] relationship categorizing, you know, different levels within this system.

Massimo: Mm-hmm. So it doesn't necessarily have to just be people. Yeah. It could be. In a network. Yeah. Hierarchical, you know, uh, infographic of a network, right. And network devices all the way from the data center all the way to the consumer's house. So there is another way, it's not just businesses and people, right?

Massimo: Yep. Yep. Geographic, infographics. Nice. Okay. So these focus on data that's related to specific locations and regions. Mm-hmm. It could be a giant map, it could be a city, it could be anything from, you know, the population in the city, the demographic of a city. Mm-hmm. Or anything like that. Yep. And then last but not least, In our list and there might be more, but from what I've been able to kind of diagnose here Yep.

Massimo: Informational infographics, and this is a lot of, yeah. Again, versatile cover wide range of topics. Right? Yep. These are the ones that combine text and visuals and stats and design elements. And sometimes you can have fun with these cuz they explain trivia. They, they throw some trivia in there. Right. Right.

Massimo: And they, they explain concepts in a way that they almost trick you to want to double check that [00:26:00] you actually got that. Right. Right. But again, these are more informative. Yes. Okay. So, I think everything that I've seen that come through this place Yep. Usually falls somewhere in this. Yes. You know, in this, this range, there's, there's a number of combinations 

Shawn: for, of the two that Absolutely there are.

Shawn: We'll do hierarchal ones with a lot of information, like there's a combination of 

Massimo: Abso and it can be, right? Yes. Yeah. But I mean, the thing is there is different types and I guess where we're going here, right? Mm-hmm. Or where I'm going with this is there's. Different types or styles of infographics based on the need that you have customer.

Massimo: And again, while you can absolutely merge some elements of them mm-hmm. You gotta think of what you know, the purposes and how to execute this best. Right. Yeah. Because every one of these, they work differently and some of them, you know, excel in some ways versus others. Yep. Right. So just, you gotta just.

Massimo: Think 'em through. That's right. I think while you're going through this. Right. And I think that's kind of where we're going with this. It's just, it's more than just slapping stats on a template. Yeah. Slapping some things together and just kind of putting it out. Yes. Cause that shit doesn't work. 

Shawn: [00:27:00] This is exactly it.

Shawn: Yeah. And if you know the direction that you're going, if you like, you could kind of. Figure out. You can analyze what it is your information is and see which, just which one of these categories that will help you along the way. 

Massimo: Well, it really would. Yes. Right, totally. When you're creating 

Shawn: this, it would, yes.

Shawn: Would you know where you're going? Oh, okay. I got a hierarchal one here. This makes more sense. As opposed, I was trying with a timeline and it was fucking with it. It wasn't working. 

Massimo: It wasn't working well. No shit. Right. I wonder why. Yeah, exactly. Exactly. So, I mean, a lot of times I think the biggest mistakes that we're seeing over and over and over, oh, oh, uh uh, mistake number one is refusing a little bit more shas.

Massimo: Thank you, sir. You're welcome. It is really good, right? This is Uhoh Uhoh. Oh, that's it for that bottle. Okay. Well, that's fine. All right. Most common mistakes. That, you know, we see constantly with infographics or what people are doing when they're creating infographics and we are constantly adjusting and tweaking to some of the other people cuz it's an art form.

Massimo: Yes. Right. And, and again, the better you get at all the elements of the art form. Mm-hmm. Right? The better [00:28:00] the final product is. Yes. And I am seeing an improvement in PJ and some of the team when they're developing these things. Right. Because we're like, listen, there's more of a story here. But it is, it's really cool to see how everybody's improving.

Massimo: Mm-hmm. Oh, I know. But I mean, okay. The most common mistake, first and foremost, So when people use a fucking template. Okay. Honestly, I, you know, I 

Shawn: don't even understand how for one minute how that would even work. Well, well 

Massimo: only because more times than It's just like when people use a template for a website.

Massimo: Oh, you're catering the content. Yeah. That you're putting in there based on the design. First square peg and round hole. Right. It's just like, no, no, no. It doesn't work like that. Right? Like you have to first know what information it is. What, like you're gonna take a template. Mm-hmm. You're just gonna be, oh, I need a stat.

Massimo: Okay. Find me a stat on this. Oh look, it says uh, a road over here. So find me some sort of road example for, and it's just, you're shoehorning all this crap place and you end up with a really shitty infograph. Yeah. And you worked way hard, way harder than you should have. I think so, right? I think so. So number one, you know, [00:29:00] obviously you need risk number.

Massimo: The biggest bullshit I see is, is when people try to use templates for their infographics. Yeah. Bad you can, bad, bad, bad. Source them for ideas. Exactly. And that's okay. Examples. Yeah. Yeah. Hey, I'm all for that. Mm-hmm. But you know what I mean? Like I, I wouldn't try to use that as the basis of your infographic.

Massimo: Nope. Shove your data in there. Okay. Yeah, exactly. Number two, you do risk oversimplifying the content. So sometimes. It's very complex though. What you're trying to do is, is very complex and in order to try to like, you know, simplify it in a way that everybody understands mm-hmm. You do risk that you know you might be able to take, you might take too much out and it affects the people it's intended for.

Massimo: Yes. It might attract a bigger audience, but the people that it's actually intended for might find it a little too light. Yes. Okay. So you do have to be careful of oversimplifying the content. Number three, often you risk misrepresenting. The information that's in there. Mm-hmm. And this is if it's too poorly designed mm-hmm.

Massimo: The information you're putting in there. Is gonna be [00:30:00] false. Yeah. It's gonna be weak. It's gonna be like, ah, you know what, dude, I see where you're going with this. Mm-hmm. But that's not quite right. You're over simp. And it kind, this kind of goes back to that whole oversimplifying everything, right? Yeah, yeah.

Massimo: But you're misrepresenting the content that you're, you're, you're actually delivering in there, right? Yeah. And those two can go hand in hand, right? Yes. Yeah. On the flip side, If you leave too much shit in there, it can be difficult to understand. Yes. Okay. Yes. They could be like over cluttered. They could have too much information.

Massimo: Right. Yeah. And unfortunately that's shitty. 

Shawn: This is the beauty of this. Infographics are it's kiss. Keep it simple, stupid. It is, right? It is. This is the kind of stuff you don't want to 

Massimo: overcomplicate. You don't want to overcomplicate, but we can't oversimplify either, 

Shawn: but we can't oversimplify it either.

Shawn: But I don't think if you've got a great story, Then I think you can do this. I, I 

Massimo: absolutely recommend the story is key on this one, right? Yeah, exactly. Um, lack of context. Yeah. Okay. This happens all the time. And if they, you know, they, maybe they might not have enough supporting evidence or material, so it might just say [00:31:00] something and somebody be like, oh, come on.

Massimo: That's bullshit. Right. You absolutely have to like, support what you're saying. Yeah. Make sure it's not just a single point. Yeah. Make sure it's not just like a sentence. Right. You gotta make sure that there actually is context for what you're putting in there. Yep. Right. Again, information overload. Yeah.

Massimo: Too much information, which we see. Yeah. This often overwhelms people. Yeah, right. When you're seeing an infographic and it's just jammed with paragraphs and paragraphs, it just it, 

Shawn: I see that so much. So much. It's just a giant blog with a background. 

Massimo: Absolutely. Right. But it's just like big mistake. Yeah.

Massimo: It's a blog with a background. 

Shawn: I love that. Yeah. It really is like long and boring. No visual elements at all. 

Massimo: And again, that's not an infographic. No. Right. This isn't a matter of having like thousand words and intermix it with fancy icons and colors and shapes. And I've, we've had people have tried to do that.

Massimo: Okay. Not so good. No, like, I mean, again, if you put an excessive amount of. Content in there. Yeah. Yeah. It's just gonna make people back up. Yeah. And just, it's gonna [00:32:00] have a, like the reverse effect of what you want. Yes. Again, it has to be a perfect balance Yeah. Of enough information, but not overwhelming information.

Massimo: Right. Exactly. And last but not least. Mm-hmm. And a lot of infographics, you know, fall short of this, they don't provide credible sources. For the data that's in there. So unfortunately it might suck cuz at the bottom of it or throughout, you may have to put an asterisk here. Yep. Some information there.

Massimo: Mm-hmm. But you do have to cite where some of this real data came from. Yeah. Yeah. In order to add credibility to what it is that you're presenting, you know, legitimacy Yep. To your idea, your thought and what you're saying. Right. Otherwise it's like, what are you making it up? Yeah. It is 

Shawn: just, just pulling this shit out of the sky.

Shawn: No, a lot of it. And again, back to your point of, you know, if you've got you, you've. Cruise through the inter the for the, through the infographic and you got the, the links. It's like, oh, I'm more interested in this statistic. About 47% of, you know, whatever of eSuite people are doing, whatever. So you click on that and then [00:33:00] you'll read the article, right?

Shawn: Absolutely. So it peaks your interest to go to, to find out more about, 

Massimo: and again, if you're building this as a pdf Yeah. You can link this, show, this stuff, right, exactly. You can actually make this more interactive. We. Always do stuff like that. There's, because again, people will keep these, this is true, right?

Massimo: They'll keep them, then they'll use them as a resource guide. Shit, dude, I have a folder on my desktop with like 50 or 60 different PDF infographics that I've kept. Oh. Because it's just like, oh, that's valuable. I'm gonna remember that. I'm gonna remember that. Right. And again, it's just like, Now, in all fairness, I only know about five of them, you know?

Massimo: And every so often, a little bit, I'll be like, oh yeah, that was a good one. Trash. That was a good one. Trash. But often I'll share it. I'll be like, oh, I got something for you. This is good. Yeah, I will give it. And people are like, wow. Where'd you find that? That was like, so. You know, people do. Uh, yeah. Yeah.

Massimo: Yeah. And again, creative inspiration. 

Shawn: Yeah. Oh, this is true. Yeah. This is always nice to have. And that's the thing is there's a lot of that I find that's missing out there, that I'm [00:34:00] looking for stuff that, you know, just to see how people create their stories and, and make them flow. And there's not a lot of that out there.

Shawn: Yeah. There's nope, there's a lot of really bad stuff. 

Massimo: It's so true, dude. Like you didn't dribble. Oh, I know. I know. Just. Surprise. Well, it is, but it's not. I love Dribble, but often Dribble is more portfolio pieces for no clients. People are creating shit that is real. It is just making this stuff up. They're making this stuff that looks good.

Massimo: I mean, half the logos, two thirds of the logos, probably 90% of the logos on there. Aren't real locals. They're not real locals, you know, it's like, you know, oh, look what I can do with negative space. Look at this job. It's like, dude, that's 

Shawn: fake. Yeah, that is. So it's kind of sad to see, you know, there's a lot of, there's a lot of like a lot of missed opportunities, golden 

Massimo: opportunities.

Massimo: Absolutely. Right. Again, honestly, Infographics can be such a huge asset for a customer, for, you know, a designer for anybody. Like it's a great tool to sell people. Yeah. And again, you're selling them. Yeah. Not only the, the creative part. Mm-hmm. But you can build it with the, and I, and I'm gonna list this out, like, you know, good process to do this.

Massimo: Yep. [00:35:00] Yep. But I mean, we're talking, you're missing out on the build. Mm-hmm. You're missing out on the accompanying material. Mm-hmm. And we're not talking one social post. You could, you could take this, you could take an infographic and make 10 social posts for this. Oh my God. That 

Shawn: one, that really, that hot, hot one that our client loved.

Shawn: Yep. Yep. That just had so many babies, 

Massimo: man. So, exactly. And they used it like two weeks worth of post. Not in a row, but they used it. They kept dream once. Yes. Yes. Yeah. Which is great. So, and this is why this is, you know, a huge, you can take this and sell this shit to somebody. No matter if you're a freelancer, you're an agency.

Massimo: I mean, there's always a place Yep. Where you can use an infographic. How would you do it if your customer was a Chinese food restaurant? I wonder. This is probably a way to do this. I challenge everybody to think of how to actually do an infographic for a Chinese food restaurant. I bet you it could be done.

Massimo: Wow. Seriously. I bet you think about the opportunities here. You know, where the food comes, how it comes from, how it goes from it's history, 

Shawn: where, wait, it's history, what part of [00:36:00] China 

Massimo: this is from, like think of how cool that would be. Like something like that on the back of a menu or something. Right?

Massimo: Like just something as silly as that. Right. It's great. You could have fun with this, right? Yeah, it would be good. You really could. Yeah. So now mind just trying to sell the value on, it's a different story. Mm-hmm. You know, but nonetheless, there are some pretty cool places that could, you know, utilize on Yeah, you could.

Massimo: But this, this just what I'm, where I'm going with this is there's, there's a use. Almost anywhere for something like this. Big time. Big time. Yeah. If somebody's trying to explain information, a complex idea, a thought, a process. Mm-hmm. There is an infographic for that that could back this shit. Yes. Right?

Massimo: Yes. And only a graphic designer can do that. This is true. Right? This is true. So 

Shawn: yeah. 

Massimo: I'm gonna give you my nine steps on how to actually go about and do this. We go through this internally, right? And again, it's legit. So first and foremost, number one, you gotta define the objective Yes. That this infographic is supposed to actually do, right?

Massimo: You gotta, what is the purpose of this? Am I explaining, you know, the origin of this [00:37:00] Chinese. Food that I'm delivering. Mm-hmm. Am I explaining how the internet gets from a data center to somebody's home? Right. You gotta figure out first and foremost what that objective is. Yeah. And make sure it's clear as fucking day doesn't have to be, I'm not saying simplify a complex thought, but you need to understand what the objective is.

Massimo: Okay. Yeah. Yep. Number two, once you do that, You have to identify the target audience. Mm-hmm. Right? Because it's that target audience is who you have to tailor the content of this for. Right. You gotta use their language, you gotta find visuals that resonate with them. Mm-hmm. Right? This is for somebody else, it's not for you.

Massimo: Yeah. So you have to make sure you understand that audience. Understand those personas. What they like. What they want. Yep. You know the kinds of images they want, and then you've gotta cater this piece to them. Yes. Okay. Then number three. You gotta determine the kind of infographic and flow that you're gonna have for this.

Massimo: So we just gave you a list. You know, is it process? Is it geographic? [00:38:00] You know, is it informative? Yeah. You gotta figure out, now that you know what the objective is and you know what the audience is, now you gotta figure out which one is the primary structure flow that you're going to. Follow. Yep. Okay. Yep.

Massimo: Number four. This is the time when you gotta start gathering all that information now. Mm-hmm. Okay. So you know you got an objective. Yep. Okay. You gotta gather your information and you gotta collect the sources. Keep the sources. Mm-hmm. So is it stats, is it the flow? Is it, is it, you know, like the names of the products and how it actually works?

Massimo: You gotta start gathering. All this content information and 

Shawn: do yourself a favor. Yep. We read all those articles that come with that, all that reference material that is valuable to this process. 

Massimo: Absolutely it is. 

Shawn: Right. Read that article, don't just skim it, whatever. Look through 

Massimo: it. Exactly. Right. Because I mean, again, you can be charging for all of this cause it's part of research.

Massimo: This is exactly it. Absolutely right. Yes, totally. So gather all the information you need to re gather all the sources, you know, keep them with the information. Mm-hmm. And then start, now you have [00:39:00] all these pieces. Yeah. Okay. Yeah. To build this infographic. Yeah. So then number five. Okay. Now you wanna start organizing all this content.

Massimo: Into a story. Mm-hmm. Like I said, the mind seeks to put things in a logical order. Yeah. So now it's your job to kind of think from beginning to end what that logical order is. Yeah. Okay. And again, no matter how abstract it might seem at. First, it's your job to come up with that story. Mm-hmm. Sometimes you may have to couch it in something that totally makes no sense.

Massimo: It might be abstract, but you know, you're dropping in all these elements, right? Yeah. It's the story. I can't stress enough how important that story is. All right. Yeah. Yeah. So number six. Okay. Create a wire frame. Okay, well, it's true, right? Yes. Create the dam wire frame. Yep. Do yourself a favor. Okay. Create a wire frame with the content in place.

Massimo: You we're not looking for design here. Okay? Mm-hmm. You, you can have a very, very loose, very [00:40:00] rough idea for design. Mm-hmm. But, Think of a wire frame as buckets of information. Yeah. So now you've got all this content, you've got the type of infographic, right? You know who it's for. You've gathered all this information and now you're trying to piece together this story.

Massimo: The wire frame will support that. Yes. Okay. So again, don't think creative. Think content flow. Think flow. Yes. Flow. Exactly. Yeah. The buckets of information go here. At this point, I want to throw this out there. Yes. I want to throw that out there, right? Yep. Because again, this is all part of that story building.

Massimo: Yep. Once all those wires are in place, and once you've got that story in place because of the wires mm-hmm. That's when you go. And you design and refine the damn thing. Okay. This is when, now once you have a wire frame of content information Yep. You can approach this 2, 3, 4, 10 different ways creatively.

Massimo: Totally. Yeah. As long as you follow the wire frame of content that you've laid out. Mm-hmm. It's always gonna tell the right. Story. Yeah. Okay. So whether the story is somebody walking through a park, somebody [00:41:00] sledding down a hill, somebody you know, entering a nightclub and going to a rave at the end of the, I don't fucking know.

Massimo: But the reality is, the content of the, the story is how you can easily catch an s t d, everybody. Okay. So, but I mean, again, all those different ways you can, and you can approach it all those ways. Nightclub park. 

Shawn: I mean, again. Yes, yes, of course. I just got that. I was waiting for the, for the, no, of course. Of course.

Shawn: Right. Doctor's office, right. The bottom. That's how you end. 

Massimo: That's who this was for the STD clinic. Number eight. Right. Review. Revise and finalize, right? This is when you review the infographic with your customer. This is when you make, you know, the, all the changes for accuracy get the flow, right. Right?

Massimo: Mm-hmm. It's this stage, you know, that kind of pulls it all together in the end. Yeah. And then last but not least, create. The adjoining marketing materials. Ah, here we go [00:42:00] for this. This is when you're like, Hey, okay, we've got the infographic. Mm-hmm. How about some social media posts for this? Yep. How about an e-newsletter for this?

Massimo: Let me create you a mailer for this. Mm-hmm. Let me, let me put it in a sales sheet that references this. This is when you have to take your piece of art. Yep. And just pimp it out everywhere. Pimp out. Figure it out, out. Figure out all the different ways you can get it in front of people. That's right. Right.

Massimo: That's the most important part of this whole thing. Right. Once you've created it. Hate to say it. Even if you create a crappy thing. Yeah. If you put all this like information, you create all this collateral, this adjoining material, you've got all these eyeballs on the crappy, this is infographic. It won't work.


Shawn: It won't work. Yes. But it's gonna drive traffic back to it and it's gonna keep, the circle will repeat. Absolutely. Right. And bank will happen to you. Bank 

Massimo: will happen to you. Right. Absolutely. 

Shawn: Bitch, bitch, better have my money. Yeah, right. When you pimp this out, well yeah. Pimp this out. 

Massimo: So, I mean, again, I think that there's a lot of opportunity for here for people.

Massimo: Yeah. And people are just [00:43:00] underutilizing infographics. They're not pushing it enough, hard enough. They're not actually going out, you know, to their customers and being like, look, I got an idea for you here. Yeah. Let's explain this better. Let's do this. Let's get this in front of people. I think I genuinely think, because the success that we're seeing, mm-hmm.

Massimo: With our market, I think that there's more opportunities for this in other markets. Yeah. Big time, right? People aren't using 'em enough. Plain and simple. They're just not using 'em enough. This is true. And 

Shawn: especially with, you know, like being second to video. I mean, this is, this is right within our wheelhouse.

Shawn: Uh, I'm not, I'm not proficient in the video and in the video and the audio, but I can do this shit. So I'm just, as You're killing it, dude, 

Massimo: think about it. You're, you're a 36 percenter buddy. I'm 36 percenter. 

Shawn: Fuck yeah. That's, that makes me happy. But yeah, I mean, not in video. Video has a large expense, right?

Shawn: Absolutely. It takes a lot. There's sets and all kinds of elements going on with that. This is something that we should be doing. [00:44:00] And doing well and doing a lot 

Massimo: of, absolutely. Exactly. And you know what people miss most when it comes to these? And this is like the most glaring faux pa. Mm-hmm. Of the entire piece.

Massimo: Right? I mean, I get it. They don't have to be branded. Mm-hmm. Like a company, like if you're creating something for Pepsi, it doesn't have to look like Pepsi. It doesn't have to. Yes. But the thing is, there has to be. In the objective when you're starting this, there has to be a call to action for Pepsi. Yes.

Massimo: Right? Yes. And again, this comes into the whole identify the objective. Yeah. You've gotta think, you know, what is this for? Where do I want them to go? Yeah. People always miss out on a fucking call to action. Yes, yes. Right. It's like, do you want me to go to a website? Do you want me to visit like this? Hello?

Massimo: This is critical. Yeah. 

Shawn: Yeah. I'm, I'm at the bottom. I'm at the end. Tell me what to do. Right, right. Where am I going from here? Cheese. Yeah, there's, and most of our stories do have that. That they have a brilliant, our, our main client has a great thought process when it comes to Absolutely. How they direct everybody to [00:45:00] where they, to 

Massimo: which page and what to do, right?

Massimo: Yes, absolutely. It's a formula, dude. It totally is. It 

Shawn: totally is. And they do that very well. So that part is, is quite easy for us. Yeah. Yeah. I so know. 

Massimo: I think so, but yeah. 

Shawn: Very critical. Yeah, totally. Huge. Huge. There is a lot of stuff that we're just like, I'm done with this infographic. I don't know where I'm going from here.

Shawn: Geez. So true. So true. That's 

Massimo: so bad. Well, and again, those are the ones that fail. Those are the ones that fail. Exactly. Yeah. Absolutely. Exactly. Honestly, I think infographics are a gold mine. Totally. For any graphic design freelancer. Studio. Right? Somebody wants an idea, right? You can easily show people the advantages of creating an infographic.

Massimo: I mean, again, we've got stats here. Yeah. Okay. There are great stats here on, you know, the advantages. Take them to your customers, figure out what to do, and 

Shawn: this dovetails out to other things like the social problem you said too. That's which is another revenue stream for you, you know? Mm-hmm. What I mean, so this is, this is a, this is a money maker.

Shawn: It's a gold mine. 

Massimo: Get to it. People do 'em [00:46:00] and do 'em. Right. 

Shawn: Do it. Do it right, do it. Do it right? Mm-hmm. I'm looking forward to your s t d uh oh. I, 

Massimo: it's just being finished right now. 40 different STDs and where you can catch them, 

Shawn: statistically speaking. 

Massimo: Starts at the park. Yeah, it's a park. Yeah. Meet someone at the park.

Massimo: You suggest going to a rave again. The whole thing is planned out. Okay. It's all 

Shawn: done. It's done. Yeah. I love it. I love it. Well, all right. Oh, that was good. That was 

Massimo: good. All right. So, um, I think that's it for this. I think that was really good. I like, I think that we've talked enough, this is a different kind of episode.

Massimo: This is a very different episode course. Oh. Cause we're, we're kind of talking about a single item. Yes. So I hope people actually can appreciate 

Shawn: this. I think this is a, this is kind of one of those underrated, underutilized aspects of graphic design that, like a 

Massimo: tool or a, what is 

Shawn: it? A. 

Massimo: Deliverable. A deliverable.

Massimo: Yeah. This [00:47:00] sound is sexy, but it's true. It's, it doesn't underutilized and I think people need to bring this shit back. Totally. It's huge. They can help out the customer. They can make some good coin. Yeah. And again, it can grow out of just one infograph. Mm-hmm. Right. You can build so many pieces of ongoing collateral Right.

Massimo: Time. How can have fun with it. Yeah. Shit. One of them was like a game. We did a game board for somebody. Right. True. And again, they loved it. They came back for a second and a third. That's cheesy as fuck, but, all right. I mean, again, it it worked for them. Yeah. Yeah. It was great. So, alright, cool. Okay. I just have a little information.

Massimo: We have confirmed. Our next guest, we've got a guest like, I'm not gonna say who it is, but we do have another guest coming and this friend is coming to us from the uk. Wow. Everybody has, everybody so far has been, you know, somebody local to this side of the, of the world. And you know, and, and again, we've reached out to a lot of people.

Massimo: Yes. I need people to understand this. Mm-hmm. Okay. Because, [00:48:00] you know, I had somebody say something and they sent me an email politely, and they're just like, you know what? Hey, you know, heads up, you're interviewing a lot of the same kind of people, but the reality is these are people that we've followed.

Massimo: We're not really an interview show, and maybe we'll do more interviews, of course, as the future goes on. But the reality is, you know, these are people that we look up to. Mm-hmm. And we've kind of honed our business around. Mm-hmm. Right. We're not an interview show. We're not a podcast interview every episode.

Massimo: Nope. So these are the people that a. Have, you know, reached out to us. Mm-hmm. Or be, have replied to us reaching out to them. Exactly. Okay. So that I need everybody to understand that, cuz again, we're not segregating anybody. We're not, you know, I don't know, graphic designers in other countries of the world, but on a good note, I am starting to learn about them.

Massimo: Yes. Because of this email. Somebody reached out and they genuinely reached out, you know, from the good of their hearts and I am now researching. Other people, it's gonna be a different kind of reach out. Of course. Yep. But just understand so far everybody that we've had on the show, people that we follow mm-hmm.

Massimo: That we are interested in and have replied [00:49:00] back. Yeah. Because we've reached out to a hell of a lot more people, I was just gonna say, that have been on there's, and unfortunately some of them just don't want to be on 

Shawn: this show. There's a lot of ghosting going on. There's a lot. Yes. So yeah, A 

Massimo: little bit of ghosting, little bit, little bit of ghosting.

Massimo: But needless to say, we've got somebody. Awesome. Yeah, that, I mean, fits our fucking persona. Fits our vibe, and I'm extremely excited to interview. Oh, I can't wait. I know it's gonna be fucking awesome, right? It's gonna be awesome. Really, really good. But with that being said, back to what we're doing today, by all means, go through this.

Massimo: If you have any questions, if you have any other comments about the infographics, hit us up. Yep. Right. You can find us on Instagram. Yep. We're also on YouTube and we are starting to press a little bit more on YouTube as well, because you know, it allows us to show some visuals and images. So by all means, don't be scared to visit YouTube, even if you've listened to the podcast and gonna ski.

Massimo: We're handsome 

Shawn: so we translate well on YouTube, right? That's 

Massimo: what it is. 

Shawn: That's what it is. Right, right. 

Massimo: Yeah. But you know, again, at the same [00:50:00] time, you know where to find us and you can always hit us up on our website and you can definitely hit us up, you know, for questions and everything. Even on our Instagram, I got a lot of messages.

Massimo: Yeah. And it's great having these conversations. We're glad that we can help anybody, whether they're starting, whether it's just somebody who's halfway through their career or at the tail end of their career. Yeah. Just wondering how much longer they can, you know, hang through and, and they just need some support.

Massimo: That's what we're here for and that's what the show's here for. That's, that's so, 

Shawn: yeah. Cool. Yeah. Love it. All right, everybody. Infographics. Infographics. 

Massimo: I'm gonna give you an infographic on how to say goodbye. Ready? My 

Shawn: name's Mossimo. Hey, 

Massimo: my name is Sean. Stay creative and statistically stay angry. 36% of graphic designers you stay angry are more successful till the end of the career.

Graphic Design is a marathon, not a sprint. Join us on this journey.

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