A legend of the space with a Graphic Design career spanning over 60 years, Paul Rand’s designs shaped some of the biggest and most memorable brand logos to date, including industry giants like IBM, ABC, UPS, ENRON, Westinghouse, and of course, the still to this day questionable NeXT 👀

There was a method behind Paul Rand’s magic, and he used these methods to create timeless and enduring logos that have withstood the test of time.

Join the bristled brutes in this episode of The Angry Designer, as they pay homage to the legendary Graphic Designer Paul Rand, sharing his 4 key design principles and his iconic 7 step logo test, that was responsible for revolutionizing the world of corporate logo design.