Project Management for Graphic Design Professionals
How to Manage projects with tight deadlines for Graphic Designers
Our business is run on impossible deadlines. But sometimes itís particularly bad. You know the times Ė youíre cruising along and youíre busy, but itís manageable. And then all of a sudden, BOOM, the heavens open, every client needs something, and they need it NOW!
And what pisses us off is that thereís really no such thing as a marketing emergency. Thereís no design emergency. This isnít Greyís Anatomy. Youíre not saving a life. Itís ridiculous.
But it seems like, in this industry, everyone is always under-timed and over worked. It can lead to burn out (listen to our podcast on burnout here!), exhaustion, and stress. And you can even end up losing clients. Itís crazy. Itís a real problem.
Our tips for dealing with impossible deadlines
An impossible deadline is never fun, but hereís how weíve learned to cope and keep calm under A LOT of pressure:
Clear your work schedule
The first thing you gotta do when the job comes in is clear your work schedule.
This isnít easy. Youíve got other clients and you donít want to piss them off either.
Start by clearing your list of anything that isnít a high priority. Ask clients if they can push things back if you need to Ė or, our sneaky trick is to postpone things by asking questions about the job. Theyíre legitimate questions that you would ask anyway. So youíve not only bought yourself some more time for the urgent project, but youíre actually also helping the other job along too and gaining more information. Everyoneís a winner, but especially you.
Work as a team
Get help right from the beginning. If things are hectic, reach out to the team straight away, donít leave it until the last minute. When youíre accepting the crazy job, start thinking about the resources you can use to get through it. What, or who, do you need to get the job done?
Build in a buffer deadline
It might not be possible but, if you can, build in a buffer deadline so youíve got a bit of extra wiggle room if you need longer to tie the job up.
Break that mother f*cker down
How do you eat an elephant? One bite at a time!
It sounds obvious but, when youíre faced with an impossible deadline, itís all-too tempting to dive right in and attack it from all angles. Instead, Break. It. Down. This way it will seem a lot more manageable, and youíll know exactly what you need to do and how long youíll need for each stage.
Take it one step at a time
Once youíve broken your project down, focus on the first task first. Then, when youíve completed the first task, move on to the next one. And so on. Donít start in the middle. Donít jump around. Finish one step at a time.
Check tasks off
To keep yourself motivated, check each task off your list as you go. Youíll have a clear idea of how far through the project you are, and how much further youíve got to go.
Making use of software is super important. We have a platform here that we built in house called LaunchList that we love. Itís awesome. You can follow your jobs day to day, see when things are due, what stage theyíre at, whatís left to be done, etc. And no, weíre not promoting it. If you donít work for us, you canít use it. But there are loads of other options out there. Find a good one and use it to keep your project on track.
Deadlines are tough. But we meet them. Itís part of the job. While we all hear stories of people with these ever expanding deadlines and unlimited budgets, reality is, they’re like unicorns – fake. But like every other part of this space, the better you get at managing tight deadlines, the easier it gets!
Don’t let the yesterday economy get you down.